marketing & events

 About

• Promotion for Introverts - Shrinking Violets (defunct but full site)

• How Marketing Has Changed Since 1995 - Jane Friedman

• On Platform - agent Janet Reid

How To

• Building an Author's Promotional Package - author Michael K. Rose

• Build Your Platform For Yourself, Not An Individual Book: A Quick Note on Platform Building - agent/author Eric Smith

• Anatomy of Book Discovery (charts) - Goodreads

• How Do Books Get Discovered? (charts) - Goodreads

• Which Media Outlets Really Sell Books (charts) - Goodreads

• Inside a Grassroots Marketing Campaign - author Jeannie Lin

• Tips on Marketing Your Novel - agent Natalie Lakosil (2011)

• Marketing Tips - author Gabrielle Prendergast (2011)

• How to Do Honest and Legal Giveaways as an Author - Chrys Fey

Plans & Kits

• The Beginning of Marketing for Authors Who Normally Hate Marketing - author Elana Johnson

• The Basic Marketing Plan for Authors Who Have Bills to Pay Too - Johnson

• The Basic+ Plan for Authors Who Are Nearing Wealth - Johnson

• Marketing for Authors series: including timelines, building your mailing list, creating a press kit, and more - author Saundra Mitchell

• Creating an Online Press Kit - Publetariat (2011)

• Platform Worksheets - Jane Friedman

Author Events

• 10 Useful Book Signing Tips - author Mary Robinette Kowal

• Pro Tips For Authors: Book Store Events - agent Jennifer Laughran

• How to Be an Indie Bookseller's Dream - Emma Straub at WSJ

Social Media

• various assesments of the state of social media over the years - author Chuck Wendig

• 10 Tips for Authors on Using Social Media from a Literary Agent - agent/author Eric Smith

Websites

• Pro Tips: What Authors Should Put on Their Websites - agent Jennifer Laughran

• What to Include On An Author's Website - The Book Publicity Blog

• Things To Consider When Hiring a Web Designer - author Beth Revis

• Things to Consider When Redesigning Your Site - author Janice Hardy

• Does Your Site Pass the Radio Test? - Author Media